Founder & Designer
- Founded a multidisciplinary creative studio delivering web, digital marketing, and media production services.
- Produced exclusive training and educational content in partnership with platforms like Ideal Designer.
Awards
Wins
6+
Built Teams
10+
International Awards
5+
Woven design languas
70+
Crafted projcts
30+
Happy key accounts
Mohammad marries innovative design with function, enriching user experiences and uplifting design standards with genuine passion and expertise.
Waris Misbah
Mohammed’s leadership in establishing Tawuniya Digital Hub was impactful, paving the way for inspiring customer journeys and experiences.
Sivakumar Seshadri
Leading with effortless finesse, Moha turns challenges into victories, evolving from a sharp designer to a cherished, impactful design leader.
Prashant Dixit
Exceeding expectations, Mohammad combines harmonious work with out-of-the-box thinking and superb leadership in design initiatives.
Sulaiman Al-Faifi
Mohamed artfully simplifies complex ideas into appealing designs, presenting them with a compelling, straightforward allure.
Abdallah Alemran
Mohammed masterfully navigates innovative solutions, aligning delightful user experiences with precise market and business necessities.
Moayad Taibah
Transforming and ascending through HUED’s ranks, Mohamed blends potent design intuition with a ceaseless drive for learning and growth.
Mahmoud Abdulrahman
A manager and creator, Mohamed consistently delivers on deadlines, fosters team harmony, and ensures every design mission is a success.
Karim AbdelKader
Mohamed orchestrates large-scale projects with adept agility, turning challenges into success stories and significantly boosting market trust.
Alina Achiricioaei
An invaluable asset, Mohamed infuses creativity and innovation into product design, always delivering beyond expectations with wit and wisdom.
Hatem Amin
The
Thrill
2008 — 2012
Cairo, Egypt
2012 — 2013
New Damietta, Egypt
UX Team Lead
- Built and led a 12-person team, launching three product lines and quadrupling company profits.
- Led the development of Delight WP, a WordPress-based framework that enabled the later creation of Community Legend - a plugin and theme set adopted by 2,500+ customers, including websites and content platforms.
2013 — 2014
Cairo, Egypt
UX/UI Designer
- Designed digital experiences for leading platforms, including Filgoal, Fanta, Almasry Alyoum, and Contact Cars.
- Created the interactive platform for the Fanta Gaming Championship, the first of its kind, launched in Egypt.
2014 — 2015
Riyadh, Saudi Arabia
Product Designer
- Led the design of next-generation product interfaces in collaboration with Elm and other governmental entities.
- Redesigned the Absher Self-Service Machines to enhance usability and accessibility.
- Launched Zaheeb, the most popular real estate platform in Saudi Arabia.
- Developed the first Saudi-local digital screens and network management platform, enabling organizations such as the Grand Mosque of Mecca and several universities to design and manage their digital signage without code.
- Launched Hudoor, the first Saudi HR platform supporting digital transformation in workforce management.
2015 — 2015
Cairo, Egypt
Product Design Lead & Co-Founder
- Oversaw the launch of a fully remote edtech studio and built a design and development team across five locations, increasing product valuation by 5x.
- - Launched Basamat Mbt3th, a platform recognized with the King Khalid Foundation Award for social impact.
2015 — 2017
Riyadh, Saudi Arabia
Product Design Lead
- Delivered award-winning products, such as Wateen (King Khalid Foundation Award), Shawarmer, Sadad Pay, and Zad by 91st, while building a UX methodology and managing cross-functional design and development teams.
2017 — 2021
Riyadh, Saudi Arabia
Manager - Design Studio and Digital/Product
- Directed full-cycle design and product engagements, from discovery and ideation to strategy, delivery, and post-launch optimization.
- Led proposal development and scoping sessions to align client needs with innovative service offerings.
- Built and managed cross-functional teams, defined project goals, and oversaw planning, onboarding, and execution.
- Conducted primary research, usability testing, heuristic evaluations, and strategy workshops — often in lean or resource-limited settings.
- Reviewed and validated UX deliverables including research reports, wireframes, mockups, and conceptual models.
- Spearheaded the company’s transition to remote operations during COVID-19, doubling the design team from 16 to 32.
- Helped expand HUED’s service offerings and client base, contributing to a measurable increase in reach and user impact.
- Drove innovation in internal tools, processes, and design methodologies to support scalability and creative excellence.
2021 — 2021
Riyadh, Saudi Arabia
Head Of User Experience
- Established the Ministry of Education’s first in-house experience design team and innovation lab from scratch.
- Assessed current-state UX across platforms and developed a scalable strategy to drive digital transformation for national education stakeholders.
- Established Basar, the second official governmental design language, for MoE and TETCO in-house teams.
- Led the team in delivering key initiatives, including Safeer, School Transportation, the Student Smart Bracelet, the KSA Scholarship Platform, MoE CRM, and the Support Portal.
- Contributed in developing and implementing the national 2030 Experience Strategy and roadmap aligned with Vision 2030.
- Spearheaded the launch of the MoE Unified Portal / Alpha, delivering an integrated platform for multiple user groups.
- Directed design and delivery of national edtech products used across educational sectors.
- Conducted UX research and usability testing to inform product decision-making and prioritize enhancements.
- Recruited and structured a high-performing UX team, defining roles, responsibilities, and operational workflows.
2021 — 2022
Riyadh, Saudi Arabia
Experience Consulting Manager, Digital Services
- Explored strategic consulting with one of the Big Four to expand exposure to cross-sector transformation work.
- Provided design leadership across digital experience initiatives as part of the Digital Services team.
- Helped scale the team locally and established the foundational structure for the local design chapter.
2022 — 2024
Riyadh, Saudi Arabia
Head of Digital Experience Excellence / Director
- Built and led the Digital Experience Excellence (DXE), aligning design, CX, and innovation with business goals.
- Developed and let centralized and remote teams across KSA and Egypt, scaling to 15+ cross-functional members across UX/UI design, research, digital CX, measuring, and product, exceeding KPIs for three consecutive years.
- Directed end-to-end digital platform transformation, including full redesigns of web and mobile experiences, unifying design language, and enhancing usability and accessibility.
- Achieved 20x growth in key experience metrics, including CSAT, mobile app downloads, and digital sales, contributing to SAR 1+ billion in digital revenue and over 45% market share in KSA.
- Revamped user journeys and built insights-driven journey maps and service blueprints to optimize engagement.
- Built strong internal trust and visibility with C-level leadership, consistently earning consistent top-tier performance ratings (4/5 and 5/5) for delivering high-impact concepts and go-lives.
- Collaborated closely with stakeholders across Technology, Marketing, and Customer Operations to ensure alignment on priorities, roadmaps, and performance goals.
- Positioned DXE as a strategic partner across the organization, influencing investment in human-centered design and Agile delivery methods that facilitated the delivery of 250 digital projects.
- Secured 15+ global and regional awards for experience innovation and performance, including GBO, Gartner, Asian Experience Award, and The Digital Banker.
- Earned Webby Honoree recognition for Best User Experience in Productivity, Financial Services & Banking for the Tawuniya Super App—one of the industry’s most prestigious accolades in digital innovation and UX.
2024 — Present
Riyadh, Saudi Arabia
Senior Director — Design & IX Studio
- Lead the strategic vision and full operations of Deurs’ Design & Intelligent Experience (IX) Studio, overseeing experience strategy, business development, and R&D.
- Design new service offerings and business models that extend beyond traditional design delivery, leveraging data-driven insights, AI, and behavioral economics to embed innovation into client operations.
- Deliver personalized, human-centered experiences that foster lasting connections between people and brands.
- Oversee a multidisciplinary team blending creative, strategic, and technical talent to drive transformation across public and private ecosystems.