Designer

first paycheck 💸

A self-paced learning journey begins for a teen designer, freelancing and celebrating the first paycheck!

co-founder & Product Designer

first startup 🚀

Launching his inaugural startup, ‘Special Effects,’ with a tight-knit group of friends, specializing in design and marketing.

family business, and much needed step.

Immersing himself in legal materials and concepts has enhanced Moha's ability to conceptualize complex systems, bringing structured thinking to his innovative design solutions.

co-founder & product designer

lesson learnt 🔄

Failures in both operations and marketing have shaped Moha’s journey. Learning the hard way, he went on to establish his first solo-owned media production studio, Eight Media, where he applied his lessons to drive innovation and growth.

At Eight Media, Moha collaborated to deliver comprehensive media production services, ranging from digital marketing and web design to music and video production. His diverse expertise ensured high-quality outcomes that spanned multiple creative disciplines.

Design Lead

full-time 💼

After some time, Moha transitioned to a full-time role, joining a local startup in Egypt where he founded the design and development department. His leadership helped shape the company’s creative and technical direction, laying the foundation for its future success.

At Mhgoz, a local Egyptian company, Moha led experience design and front-end development, starting as the sole team member and expanding the department to over 8 members. Under his leadership, the company broadened its offerings and developed off-the-shelf product solutions, driving both growth and innovation.

UX Designer

it's the family business 👨👩👦

In late 2013, Moha graduated from the Faculty of Law at Assiut University, a decision influenced by the family business. By this time, he had already gained several years of experience in design and development. Obtaining his degree was a crucial step, enabling him to join well-established companies like Vodafone, where his expertise could thrive in a more corporate setting.

UX Designer

Sarmady,
the dream! 🌌

There was a time when Moha dreamt of joining Sarmady, a Vodafone company known for operating several viral platforms in Egypt, including Filfan, Akhbarak, and Filgoal. This aspiration reflected his passion for working with influential media and digital platforms that shape online experiences.

Joining Sarmady had been a dream for Moha since 2009. Not only did he achieve that goal, but he quickly became one of the standout team members. Within just 9 months, Moha played a pivotal role in delivering several high-profile projects, including Almasry Alyoum, Fanta PS Championship, Filgoal, and Contact-Cars.

Product Design Lead

travel ✈️

Working abroad was always Moha’s goal, driven by a desire to immerse himself in diverse cultures and environments. Saudi Arabia struck the perfect balance for him—not too far, yet not too close—allowing him to expand his professional horizons while remaining connected to the region.

At Wireless Marketer, a Riyadh-based product design company, Moha contributed to a hybrid product design and development process. He played a key role in constructing various integrated platforms, kiosks, devices, and digital experiences, helping to push the company’s innovative offerings forward.

Co-Founder & Product Design Lead

Egypt again 𓂀 🇪🇬

Due to a family emergency, Moha had no choice but to return to Egypt. Although this setback meant lost progress, he embraced the moment as an opportunity for a fresh start, ready to rebuild and redefine his path forward.

At Pixvar, an educational solutions studio Moha co-founded with a friend (and former client), the team elevated the Mbt3th.us network by delivering unique experiences and value propositions. Their innovative approach earned them third place in the prestigious King Khalid Award.

3rd Place For Social Impact

basamat mbt3th

One of Pixvar's notable projects was "Basamat Mbt3th," developed under the Mbt3th platform.

This innovative project earned third place in the prestigious King Khalid Foundation’s yearly awards in 2015, marking the first official recognition Moha's work received.

Product Design Lead

Hello riyadh 🇸🇦, again!

Cash flow is vital for startups, and Moha faced a critical lack of funding, leaving no clear path to survival. With the situation unclear, he decided to pause the studio temporarily. However, within a few weeks, a promising offer emerged, opening up new possibilities.

Product & Design Manager

shinning star 🌟

An opportunity for growth presented itself at Hued, driven by the impressive profiles of the team and insights Moha gained during the interview process. Surrounded by such talent, Moha knew this environment would greatly facilitate his own professional development.

Human Computer Interaction

study again 🎓

Hued paved the way for Moha’s next step, inspiring him to return to academics. He felt it was time to not only rely on his skills but also to solidify his expertise with academic knowledge. This decision allowed Moha to pair his innate talents with well-earned, formal learning, preparing him for the challenges ahead.

PGD - Digital Business

business & Design 📈

The gap between business acumen and adept design thinking is notably wide. Moha’s goal was to understand the intricacies of digital business, enhancing his ability to align design with business objectives. This deeper comprehension has allowed him to create more effective designs and concepts that not only resonate with users but also drive business success.

PGD - Innovation & Design Thinking

innovation & Design 💡

Innovation and design are vast fields, and no matter how much Moha sharpened his skills, there came a point where he needed a broader perspective. Studying the academic aspects of innovation and design thinking at MIT and Columbia Business School was an eye-opening experience, expanding his understanding and pushing beyond the limitations of practical experience.

master of Business administration

business & management 💼

At that juncture, Moha aspired to equip himself to become a more competent design leader, which required a deep understanding of various business and management topics. Currently, he is in the final stages of completing the program, gaining the knowledge necessary to lead with both creative and strategic acumen.

national impact 🎒

Educational solutions have always been Moha’s passion. Tetco, owned by the Ministry of Education, was one of his clients at Hued. When Moha decided to move on, he was driven by the desire to create standout EdTech products with the potential to make a national impact, both in the present and for the future.

At TETCO, Moha’s mission was to establish a design lab along with all necessary physical and digital assets. Drawing on his prior experience in building similar platforms, he successfully set up the practice, formulated the strategy, and built a strong team—all within a year. Additionally, Moha led the team in delivering several outstanding products, showcasing the lab’s capability and potential.

Consulting again? 🔄

Exploring opportunities with one of the Big Four was essential for Moha, but his time at PwC quickly felt misaligned with his professional values. The culture, processes, and quality standards did not meet his expectations, revealing a clear discrepancy between what he upholds and what was practiced. After just three months, it was evident that the fit was not right.

the 10x & more! 🎯

Amidst numerous opportunities, Moha chose Tawuniya, drawn by the immense challenges and the relentless effort required to succeed. The potential to create a uniquely impactful success story was irresistible—an achievement he ardently wanted to integrate into his professional narrative.