Experience Design Executive
About me
Visionary design executive with 15+ years of experience leading digital transformation and customer experience innovation across insurance, education, government, and finance. Built and led high-performing design and product teams across 6+ organizations.
Delivered 70+ large-scale programs, earned 15+ international awards, and drove over SAR 1B / 20x growth in digital performance. Known for uniting human-centered design, business strategy, technology, and AI to create experiences to build future-ready platforms at scale.
Committed to achieving customer satisfaction, business growth, and operational excellence.
Career History
Tawuniya DXE
TETCO Design Lab
HUED Consulting
Pixvar Studio
All Teams
Honorable Mention
Productivity, Financial Services & Banking
Tawuniya Super App: Redefining Insurance with an All-in-One Ecosystem for Everybody — Tawuniya
Eye on Innovation Award in the financial services
Insurer Innovation Award
Awards
Tawuniya Mobile App
Tawuniya Digital Sales Portal
MOC Scholarships
Alrajhi Takaful Digital Agent App
Achievements
Embracing digitisations in volatile economic conditions
Adding value to a highly customer-centric enterprise through digital experience
How transformation leaders can facilitate exceptional experiences via technology, innovation, and strategy
Strategies for continuous improvement through digital rethink
All Talks